Imagine this.
You’re planning to buy a 75-inch high-definition QLED smart television.
So, you google it.
You open the top two search results in separate tabs.
The first site only features the full written description of the TV with one or two pictures.
The second one shows a marketer delivering a full audio-visual description of the same TV.
Which site will you lag onto? Will you read the full content on the first site or just watch the video on the second one?
The second one, right?
Long gone the days when small businesses would voice their message either through textual articles or through podcasts. This is the age when social media have all hyped up the use of video in marketing. No doubt that video marketing has become the new black of marketing.
Why wouldn’t it be? After all, it provides you a number of advantages. Let’s have a quick look.
Builds trust and brand awareness
The main goal of creating a content marketing campaign is to build trust. For establishing trust, nothing works better than a video. It spices up the flow of content with numerous expressions, tones, and body languages, which also help businesses establish and maintain a unique brand image.
In the written articles, however, your brand image and brand voice tend to remain hidden behind bland texts. Thus, if you think that your brand needs an image of trust, do integrate video marketing into your content marketing plan.
Engaging audience
Who reads an article that contains 501 words or longer these days? No one.
This is the generation of people with a relatively low attention-span. Reason? Social media and new technology. Of course!
There’s a chance for your audience either backing out from your article or falling asleep than them crossing that final line of your conclusion paragraph.
Thus, if you are a small business, video marketing is undoubtedly the most engaging type of content that will definitely interest your audience.
Increases Return on Investment
Creating a well-designed landing page isn't the only way to increase ROI. Embedding videos is one of the best tried-and-tested strategies for increasing the ROI.
According to a data published by Reel SEO, it predicts that including a video on a landing page is likely to increase the ROI by up to 80%.
Sure that, creating a high-quality video can bore holes in your pocket. But, studies have found that as long as the audience find value in the video content, the quality of the video almost always doesn't matter. Thus, they stay on the landing page for longer time period, increasing the probability of audience conversion.
Improves search engine rankings
Search engines love videos. It's because when it comes to defining the results of a particular search, user-experience always comes first for every search engine. As it is easier for an audience to watch a video rather than to read a whole article, it increases the UX as well. Thus, search engines always rank videos higher on the search results pages than the articles.
So, try to create some informational videos. They don’t always have to be long and information-dense which can overwhelm the audience. It is always better to create short to the point videos which are more likely to engage a large amount of audience for a comparatively longer time-period.
Makes ads more effective
The average click-through rate (CTR) of a video ad is 1.84%, says a data published by Invespcro. This is the highest CTR ever produced in any other forms of advertisings.
Besides, as almost every website and landing page have advertising banners, they fall easily for going automatically unnoticed. In this scenario, ‘Auto play’ video banners work like wonders. Just within the first few seconds of the ads, the audience can retain up to 74% of the ad recall as found by researchers.
These are the major reasons why you should now start using video marketing for your business. After all, video marketing helps your audience understand your brand image, brand vision, and engage with you better, which in return helps you to increase the conversion rate ROI. As a result, you will provide your small business to burgeon faster and easier.