7 Digital Marketing Trends Of 2019 That You Must Know

The technology industry has been evolving every year like crazy and this craze is not going vanish any time soon. And, digital marketing trends never really disappear – they just get re-energized or renewed. You know, the same marketing trends with a little boost here and a little push there.

So, it is now your job to learn what’s going to work and not going to work in this upcoming year 2019.

Well, I have made your job easier and listed down the top 7 digital marketing trends that I think will overpower in 2019.  

1.       Artificial Intelligence

This is one topic that has been around for quite a few years. But this year, Artificial Intelligence (AI) is at its peak as it not only helps you engage with your audience but also drives relevant traffic to your business, increase your sales, helps you acquire new customers as well as maintain a healthy relationship with your existing customers.

Integrating AI based marketing into your business ensures that you get accurate end results as it analyzes your database and provides you with valuable insights based on consumer behavior and search patterns.

The most popular example of AI in digital marketing is Chatbots. Apart from this, you can use it to get personalized product recommendations, create and curate content, use in email marketing, digital marketing, web design, improve user experience and receive predictive analysis.

How you use this advanced technology depends upon your vision, but this is an absolute marvel of a technology that will turn out to be a boon for your business if utilized in the right way.

2.       Chatbots

As mentioned earlier, chatbots are a good example of the use of AI in digital marketing. Chatbots are mainly used to instantly communicate with your customers, be it day or night, workday or a holiday. Customers feel good when they receive instant replies and this is where chatbots are proved to be most effective. Also, chatbots have an accurate data about the customer’s behavior history and can hold a conversation just like a human, in some cases even better than humans (meaning they don’t lose patience when handling a not so co-operative customer).

 Businesses are slowly adopting chatbots into their business and it has been estimated that this is rapidly going to grow in the years to come according to this survey done in 2018.