25 January 2018
content marketing,web design,layout
Sabnam Thapa
Imagine that you just received a lot of unnamed gifts on your birthday. They are of different shapes and sizes and with different package-designs.
Which gift would you unwrap first?
Your eye automatically lands on the gifts that are beautifully wrapped. Right?
Same is the case with content marketing. Those contents are well-received which make your audience feel special; With a web-design that is seamless and reader-friendly and gets the viewers excited to undo the wrappings right away!!
One of the best examples which highlight the importance of web design in content marketing is the Medium. With a clean design, this blogging platform optimizes user-experience for its readers, making it one of the top blogging platforms today.
Therefore, there are a few ways website design affects the content marketing. Namely:
Information Credibility
According to a research performed by the Department of Psychology at the University of Glasgow by collaborating with Max-Planck Institute for Brain Research, Frankfurt, Germany, brain tends to save energy by anticipating what it is about to see/read next. It also judges if the information it is about to intake and the process is worth its precious energy.
“When an audience visits a website, the brain decides if it should spend energy on it by looking at the aesthetics of the website and predicting its credibility and originality.”
Thus, boring design or lack of contrasting colors, not only turns away the visitors, but also subtly cues that the information provided on the site is unoriginal or untrustworthy; thereby, turning the visitors away from the site.
Your Brand Message